¶ Marketing Rebranding Campaign
Project Name: Marketing Rebranding
Project ID: PRJ2010-021
Project Location: Global
Est. Start Date: 28/10/2010
Est. Finish Date: 01/04/2011
The purpose of this project is to rebrand the company from "Boats and Booze" to "Nautic Ventures" to better reflect our evolution in market positioning and expanded business focus. This rebranding effort will modernize our visual identity and support our long-term strategic goals by delivering a refreshed look and feel across all touchpoints, including our online presence and corporate assets. This transformation is aimed at aligning our brand image with our strategic direction, enhancing customer perception, and enabling future growth.
- Establish a new brand identity that clearly differentiates the company as "Nautic Ventures", emphasizing innovation and a modern maritime spirit.
- Design and launch a new, responsive website that effectively communicates the brand’s narrative and services.
- Develop a new company logo, mail headers, and other visual assets that resonate with our target audience.
- Procure updated corporate assets such as envelopes, stationery, pens, and branded gadgets to reinforce the new identity in both internal and external communications.
- Redesign office decoration to reflect the company's new brand personality and create a unified work environment.
- Ensure all rebranding activities are coordinated in a timely and cost-effective manner to minimize disruption to ongoing operations.
This project covers the comprehensive rebranding of the company from "Boats and Booze" to "Nautic Ventures". The initiative includes the creation of a new visual identity, an updated website, redesigned collateral materials, and revamped office aesthetics. The project will be executed across all company touchpoints, with strict adherence to a predetermined timeline and budget. The rebranding efforts are limited to marketing assets and external/internal communication channels, ensuring legal and regulatory considerations are observed throughout the transformation process. A big launch of the new brand will be done at our NewYears event the second week of January 2011.
- Development and design of a new logo and accompanying brand guidelines that articulate the ethos of "Nautic Ventures".
- Design and launch of a new website, including content creation, layout design, and user experience enhancements.
- Creation of updated mail headers, envelopes, stationery, and branded gadgets to align with the new brand identity.
- Redesign of office decoration, ensuring that physical workspaces reflect the new corporate image and culture.
- Collaboration with marketing, design, and IT teams to ensure brand consistency across digital and physical platforms.
- Scheduling and executing the rebranding rollout to internal and external stakeholders with comprehensive communication strategies.
- Major overhauls of core business operations, product development, or service delivery that extend beyond brand identity and marketing materials.
- Rebranding elements related to legal structures, such as changes in company registration or contractual agreements, beyond the use of the new name in communications.
- Extensive market research or re-segmentation that falls outside the scope of visual and communication rebranding efforts.
- Post-launch long-term marketing campaigns that will be managed as separate initiatives after the rebranding is completed.
- IT infrastructure overhauls not directly related to website development or digital communication channels.
Not specified.